Monday, August 29, 2011

Aaron Greenspan:mobile face cash payments

Aaron Greenspan: During my freshman year, I studied facial recognition in a seminar with Professor Ken Nakayama, who does research in Harvard’s Psychology Department. One of the things that struck me was how incredibly fast most people–(“most” because there is a tiny percentage of the population that suffers from a disease called prosopagnosia)–are able to recognize faces. It doesn’t matter what language you speak, how much education you’ve been able to complete, or generally how old you are; facial recognition is just one of those things we have evolved to be able to do incredibly quickly and relatively inexpensively, meaning that it requires almost no conscious effort. All of these facts combined make it a really good method for identity verification, when combined with some other security tokens such as a PIN number and e-mail address. What we have *not* evolved to be able to do is recognize the handwriting of other people–and of course that’s how identity verification (barely) works in the payment industry today.